Water and Intelligent Bodies

When I was listening to Robin lecturing about intelligent bodies and seeing those videos about women wanting to change their bodies to make themselves feel better, I automatically thought of this ad of sandals. The woman in this image is a super model named Giselse Bundchen from Brazil. To be honest, I like this image, not only because this woman is beautiful but because the idea of dressing her up with a dress of water.

Those sandals in this image make viewers feel they are sexy. The sandals themselves have nothing to do with sexuality because they are just normal summer shoes. However, what this image is doing is that it links people's thoughts of the shoes to Gisele Bundchen and this particularly sexy commercial. The image is doing so by revealing as much as possibly allowed by advertising law. Essentially, this is almost a nudity. The revealing of the model puts the sandals into a subjectivity of being sexy. I am guessing the commercial team's idea is that they think know men would love this ad, because it's sexy. More importantly, women will buy those sandals because they know these shoes are linked to being sexy and beautiful in men's heads. I assume this serves as a great example of the ideas presented in Bordo's work.