Social construction creates what type of shoppers we are based on our income which is also associated with our social class. We learn how to shop from what others buy. If one person sees someone else with similar income wear Dolce & Gabbana shoes then he or she too will be sure to pick some up a pair on his or her next shopping trip. Those that can afford to spend more when shopping do not try to save and buy articles of clothing that would be more cost effective, they buy what they can afford. These tend to end up being items that are on the high end of the pricing scale for those that make only an adequate income to get by month by month. But, those who can afford that without feeling the least bit worried about dropping over $200 on a pair of jeans do it every time they go shopping. Here inter-textuality happens when it continues over and over again because we see throughout history that those who are more financially stable are able to afford the finest clothing of their time. Then we as subjects allow the culture to continue on this way as well as produce new ways to move forward with it. It is evident from even the earliest times that this is how it was and even today we still see it this way. For example, instead of seeing big hoop skirts with fancy high end cloth and lace today those who are wealthy shop for expensive brands that are identifiable objects to high society such as coach, ralph lauren, and Gucci that are used as a sign of their economic standing. Due to what brand someone wears it can be read as a symbol to see what type of person he or she is because it is associated with income and even personality.
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