Saturday, September 17, 2011

The symbol of hip-hop


It's relatively hard for a person like me to think about what I can read about culture from an object as I am much more like a number guy, not having too much chance to think liberally. But I got a chance to look at some amazingly beautiful shoes as I am very into them as a general interest. 
Air Force Ones have been symbolized as the logo of American pop culture. They signify a great deal of pursuit of freedom and freestyle. It's a symbol of self-expression. A businessman would probably not wear Air Force Ones, as they can catch a lot of attention due to their shining color and its expressive design. However, these are exactly what freestyle people want, they want to be seen and heard. They have a crave for attention. Air Force Ones' designers put a tremendous amount of efforts on color design to catch people attention as this is what hip-hopers want. 
As the concept of freedom has widely spread throughout the world, air force ones have been sending out the information and concept of self-expressiveness and self-awareness to fans of hip-hop around the globe. 

3 comments:

  1. Language is truly socially constructed when you can say "hip hop shoes" (sounds like gibberish) and I can immediately think of something like what you showed us.

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  2. I completely agree, we have learned through our culture that if you want to be seen and show off to others the kind of style and personality you have you wear a certain type of clothing. Something as simple as a pair of shoes can allow others to read the person wearing them. I know personally that when I want to be read a certain way I carefully choose the shoes and outfits I wear. So i think this is a good product to use to point out a simple symbol of something larger, like who we are.

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  3. This reminds me of the song "Air Force Ones," by Nelly, and that definitely reflects the hip-hop culture you talked about in your post. I agree with you and think that shoes can say a lot about someone's personality. Lots of people that influence hip-hop music and culture wear Air Force Ones and that's probably how they're socially constructed to be a symbol of hip-hop.

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