Wednesday, September 21, 2011

Axe Commercial, does it really get you girls?

The Axe commercial (http://www.youtube.com/watch?v=I9tWZB7OUSU) is undeniably sending a sexual signal to its audience. The commercial begins with an admittedly well-endowed woman running through the woods and sniffing around the woods. The woods and the way the woman is running sends a message to the subject (males their primitive sexual responses) about the object, (axe body spray). The primitive way that the woman is running and sniffing implies that the product (unknown at this time,) is calling to a woman's innate instincts. Her body and good looks are obvious, and they capture the subject's attention. The thought process created by social culture and wires a man's instinct to automatically pay attention when they see a scantily clad woman running through a forrest. This commercial's position is to show men that women will do anything to be around the scent of axe body spray. This commercial makes the viewer believe that women will literally cross the ocean to smell their scent. But is this commercial wrong? I mean, if a guy smelled good, I wouldn't necessarily be interested in him. I also wouldn't buy a perfume simply because guys liked the smell of it. It'd have to be something I like. By showing that women respond well to this cologne it says nothing about how men feel about it. Considering that men are the main people who would buy this product, I think it's kind of weird that they have nothing about a man's feelings about this scent.

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