http://www.youtube.com/watch?v=2Ym2Jma04qo&feature=related
This humorous ad for Dos Equis beer was designed to lure watchers in by tapping into our emotions and through the use of psychology reminding us that one of our many desires in life is to be interesting and to be given attention. It also uses rhetoric to argue that if the most interesting man in the world drinks Dos Equis beer and then in turn we drink it, we will also become interesting. The signifier used here is the Dos Equis beer and the symbol, "the most interesting man in the world" drinking it. Thus, the signifed would be becoming more interesting if others were to drink it. The main audience that this ad is directed to is men because a man is drinking the beer and doing very "interesting" or manly activities. The ad also gives men the assumption that people (or men) who drink this beer are successful and very masculine because the individual drinking the beer is dressed very nicely, has beautiful women around him, and portrays what is know in our culture as a "mans-man" in the ad. Our culture is highly concerned with materialistic things, power and money; this ad feeds our culture all of those things by portraying a powerful, interesting, rich (assumed because of attire) man who only drinks the "best" kind of beer.
What is also great is this guy talks down to the people XX is selling beer too. The way he says "I don't always drink beer..." implies that he looks down on it, doesn't have time, or finds it boring. But then he says it's ok as long as you drink XX beer, you'll retain some class.
ReplyDeleteI thought this ad was very funny and I liked how they said things like.. "even his enemys list him as their emergency contact number" which to me gave the idea that he is the ultimate man, even when he does wrong it is right. And on youtube a lot of the comments for the video were people making up some amazing things that he has done, like the quote above. So to me this ad did a great job of getting people to talk about and remember the commercial and therefore the product.
ReplyDeleteI thought this ad had a lot of culture packed into it. I found it interesting that they compared "being the most interesting man in the world" with being well liked and being well traveled as shown with the different environments the man is in. Along with this he said " I never say it tastes like chicken even if it is chicken" implying that to be interesting you must different and not follow the general norm. I also noticed that the man in the videos suggestion to drink dos equis carries significance because of his experiences and he being able to advise what "good" beer is to the general male population. It is also interesting that the beer is only targeted towards males and not females implying that it is only important to target beer towards men.
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