In this commercial for St. Jude Children’s Research Hospital, there are smiles, sadness, and tears. Throughout the commercial there are different clips of children in the hospital; there are children having MRI scans performed, children with breathing masks, and children learning how to use different body motions and functions after various treatments. Along with the clips, there are statistics about the numbers of children diagnosed with cancer each year and how St. Jude needs as much help with funding as possible to help keep the hospital running and providing care to all of the children in need. All together, it is the mental, physical, and emotional affects that have a predominant impact on the children and their families. The children and parents in this video have tremendous strength to hope for positive outcomes. It doesn’t matter their race, class, political opinion, or gender; these children deserve to live a healthy life no matter what. Within this hospital, all children are treated equally no matter his or her status.
Most of the children are bald or have very little hair as a result of many treatments. Within the commercial, there is also a little girl using a walker as she is learning how to perform simple daily activities that now take tremendous strength and effort. You can see how tired the children are from fighting for each moment they have. The sadness and fear that these children experience is devastating. This commercial demonstrates a romantic side. The viewer is “falling in love” with the hopefulness you can see in each child. This commercial makes me feel the need to do whatever it takes to get these children fully recovered and out playing with other kids. I wish I could donate all of the money needed to keep this hospital running at its fullest. In the future, I see myself working in a hospital to help improve the life of all individuals. I have “fallen in love” with providing care and compassion to helping everyone recover so he or she can continue on life’s journey.
The melodrama in this commercial has a large impact on the message of strength, hope, and funding the hospital, as well as the families, need. There is a piano playing in the background as well as a lady humming. It almost sounds like she is crying out in pain a little bit to show the emotions and feeling the children are dealing with on a day-to-day basis
It never matters what else is going on in my life as soon as I see a commercial for St. Jude's all of my focus is turned into the television and I can feel the tug of the strings on my heart for those children. It definitely has a lot to do with the photos that they use when making the commercial. Each of them provide a glimpse of hope and you as the viewer are the last thing they need to make it through. The music in the commercial really makes it though, and leads everyone to believe they have what it takes to truly make all the difference.
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